ElderlieNest: What's in a name?

“What's in a name? that which we call a rose by any other name would smell as sweet.” - William Shakespeare

One of the most famous Shakespeare lines from Romeo and Juliet completely fits this literary context. However, it may not be justified in a business context. Brand names are vital for businesses. They help your customers form a connection.

Creating a memorable brand name is your chance to paint the canvas for your customers - mere word(s) that tell an entire story: what you stand for, what your values are, what you can offer, and most importantly what is the first thing that customers should think of when they think of the name.

Great brands lock a powerful, sustainable image that gets engraved in your mind.

For example, what's the first thing that comes to your mind when you think of Red Bull? - Energetic? Powerful? Audacious? Adventurous? Maybe all of those things and more. And, that is the power of a brand - 2 words and your mind has painted the canvas with a powerful image.

Similarly, when Suchitra and I were thinking of a name for our initiative, we listed down tons of ideas, but none of them struck a chord with us - we just couldn't form the desired connection. Ultimately, we decided to break down the process to its roots with two primary questions:

1.) What is the core offering?

- Shelter, Livelihood, and Friendship

2.) What are the key emotions a user should associate with the brand?

- Comfort, Love, Peace, and Safety

A Nest perfectly sums up these emotions into a single word. It evokes a sense of warmth and serenity. And hence, the name "Elderlienest" was born

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